Webbiquity

article thumbnail

Three Key Insights on How B2B Marketing is Changing

Webbiquity

Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their. extreme example would be — imagine if, back in 2007, Steve Jobs had decided to market the first iPhone only through AdWords. mix of inbound vs. outbound marketing tactics.

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%. and 30% said it was to get updates on upcoming sales.

article thumbnail

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Facebook was valued at $15 billion in 2007, but is expected to go public next year at a valuation of close to $100 billion. Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans!