PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
they spend on AdWords. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. Influencer marketing has a superior ROI compared to PPC; $6.50 in revenue for every $1 spent. Earned Media/WOM trumps all. seconds.
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