Customer Experience Matrix

OCTOBER 22, 2009

It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. online chat and - telemarketing support through the CRM component. CRM is currently included at no extra cost, although the vendor plans to start charging around $10 per user per month when the enhanced version is released.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 3, 2008

Pardot was spun off about two years ago and launched its product at the end of 2007. The Pardot product began as an internal project for the marketing group at Hannon Hill , a content management system developer. It recently signed its 100th client.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. I’m being arbitrary but let's date it from 1998 to 2007. The other disparity was that search accounts for 5% of online time but 60% of online ad spending. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120