When Did Programmatic Advertising Start: A History Lesson
Rev
SEPTEMBER 2, 2019
Others emerged between 1998 and 1999, Dean Schmid from the Daily Disruptor asserts, “ brands could now advertise on multiple sites across entire platforms. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 In 2013, Google released their display ad network called AdSense.
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