article thumbnail

Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

Image Credit : Wikipedia. In 2007, John Mackey , the co-founder and CEO of Whole Foods Market, was caught criticizing Whole Food’s rival, Wild Oats Markets, on Yahoo Finance forums for over seven years under a pseudonym. Whole Foods Market. But none of the influencers disclosed the fact that their Fyre Festival posts were actually ads.

article thumbnail

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

May 2, 2007 at 2:45 pm. · It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. by Bill Ives. April 2008.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? You never correct yourself.

article thumbnail

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign?

article thumbnail

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Weinberger, 2007, p. Davi, Frydenberg, & Gulati, 2007). Hemphill and Yew (2007) are optimistic regarding. examples from an information technology classroom, this paper describes several ways to structure and. use a wiki as a course management tool, and shares. results of a student survey on the effectiveness of. each other?s

Wiki 100
article thumbnail

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Read the fine print.

article thumbnail

Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seth at Wikipedia. December 2007. November 2007. October 2007. September 2007. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts).

Business 100