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How to cannibalize your own product well

Kevin Indig

In 2007, internet connections became strong enough to open the door to streaming. The company paved the way by incentivizing DVD rental customers to engage online, for example, with rental queues on Netflix's website. Another product that saw the light of day for the first time in 2007 was the iPhone.

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The Evolution of Inbound Marketing

SmartBug Media

Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. And by 2010 mobile was already showing signs of changing the digital landscape forever. Soon after, Halligan and Shah founded HubSpot (Meerman Scott joined the board in 2007) in order to help businesses evolve?—?and

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24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media. Did they teach you something new?

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. Length limits are a great way to improve your writing.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Have you read the Terms link provided by Facebook, Twitter or YouTube? In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Read the fine print. Companies must also uphold privacy laws.