Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

markempa

JANUARY 23, 2007

John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). I share more ideas on what marketing can do to create and nurture leads before handing them off to the sales force. Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. This is an ongoing pattern for lead generation failure.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JULY 9, 2007

« Off-Topic: On Selling Ideas in 1776 | Main | Inquiry management and search marketing strategy » Early Stage Leads are too important for Sales People Alone The management of sales leads is critical to generating Return on Marketing Investment. The key is to match readiness of the buyer with expectations of your sales team.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 21, 2007

Still, those sales people succeed in spite of it all. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs. And instead of calling it lead generation, sales people will probably call it prospecting.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 16, 2007

« Early Stage Leads are too important for Sales People Alone | Main | 9 1/2 Ways. Read More] Tracked on August 08, 2007 at 01:31 AM » Sales Lead Management from Rebecca Caroe I have posted in the past on how to generate a pipeline of sales leads for your business. And dont just send a canned response either.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

PureB2B

FEBRUARY 22, 2016

Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc.

Lead Ranking 62

Lead Ranking Lead Scoring Demand Generation Agencies Marketing Management 62

PureB2B

FEBRUARY 22, 2016

Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc.

Lead Ranking 62

Lead Ranking Lead Scoring Demand Generation Agencies Marketing Management 62

Content Marketing Institute

OCTOBER 29, 2017

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. Just over six months later, in May 2010, Content Marketing Institute was born. In May 2010, @cmicontent was born.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

markempa

JANUARY 24, 2007

« Podcast: What Sales Really Needs From Marketing | Main | On giving away ideas » Podcast: Use Feedback to Boost Lead Generation Ever feel like the results of your lead generation efforts arent being fully utilized? Who owns the feedback process: marketing or sales? You’re not alone. The best way to gather feedback.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

DECEMBER 21, 2006

« Podcast: Sales and Marketing the Six Sigma Way | Main | Podcast: What Sales Really Needs From Marketing » Budget Wars: Sales & Finance vs Marketing I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 8, 2007

The book was officially released on June 4, 2007. June 08, 2007 | Permalink Technorati Tags : Brian Carroll , David Meerman Scott , Marketing , New Rules , PR FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

MAY 8, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

MAY 18, 2007

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 1, 2010

150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

markempa

AUGUST 24, 2007

I could hear his frustration when he said, "But we are still unable to close-the-loop and measure ROI on most of the sales leads we pass to sales." " I asked him where he thought the breakdown was happening and he said, "my sales team. They dont update the CRM so I cant get the reports I need."

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 29, 2007

Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Why or why not? And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Litmus

MARCH 11, 2016

of opens has accompanied a downturn in tablet sales. million iPads, while Q4 2015 gures report sales of 9.8 Outlook 2007 : 16%. Outlook 2010 : 35%. HTML and CSS support in Outlook 2007+ is less than ideal. Since January, iPhone opens increased 4.1%, while iPad opens decreased 4.1%. since March 2015.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. This is a common theme in sales and marketing automation, CRM implementation being another good example. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Outgrow

JANUARY 22, 2020

In 2007, he decided to launch his own blog at ZacJohnson.com to build his own brand. And soon, he got involved in affiliate product sales. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. His goal was to make $3000 a month on two hours a day. Create traffic first.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Smashmouth Marketing

APRIL 1, 2010

One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? The outcome of meeting number one should be to have a follow-on sales activity. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

markempa

JUNE 14, 2007

Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B2B marketing isn’t a popularity contest. Its about results. Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. data above). data above). Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 28, 2007

To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. Thank you to ON24 Inc. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MARCH 30, 2007

The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale. Youll get the latest tips and strategies; and learn what really works and what doesnt to generate high quality leads in the complex sale. Why a new show?

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now! The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120