The Changing Rules of B2B Marketing
Paul Gillin
JUNE 17, 2010
Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. By early 2010, that number was over 5,000. In 2008, about 100 people visited the site every day.
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