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The Evolution of Inbound Marketing

SmartBug Media

Before the arrival of the inbound methodology, marketing and advertising were almost completely outbound. The first search engine launched in 1995; SEO was coined in 1997; PPC advertising took hold in 2000. Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. Related articles.

BtoB 50
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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

They’re doing YouTube shorts. And as we were working with some of these advertisers, we realized, oh, well, they can’t just advertise anymore. And it started to pick up and snowball probably by 2010. They’re a blogger, they’re a writer, they’re a on TikTok. They’re a Twitch streamer.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Have you read the Terms link provided by Facebook, Twitter or YouTube? In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Read the fine print. Companies must also uphold privacy laws.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.