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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

He started his career in Italy, building his software startup, ViVi Software. MobileIron is a mobile security company founded in 2007. He sold it to Object Design in 1997, a then public company. Vittorio moved to the US in 1998 and held various executive management roles with BEA Systems, Oracle and VMware before joining MobileIron. .

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

Methodology: Content Marketing Technology Startups Considered. Amber van Natten is Managing Editor at NewsCred in NYC and Razin Mustafiz is a Product Manager at NewsCred in Dhaka. CrunchBase. https://www.crunchbase.com/organization/skyword. 11,000,000. 24,246,000.

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14 Pro Tips for Running a Successful Business

Hubspot

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101
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Investing in Marketing: Calculate ROI before you Leap

Online Marketing Institute

In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007. Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Theme: Mistylook by Sadish.

ROMI 40
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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: September 21, 2007. Created: November 12, 2007. Created: November 28, 2007. Created: October 1, 2007. Created: April 1, 2009. Created: June 20, 2009. 2) Inbound Marketers - For Marketing Professionals. Type: Professional Group. Members: 99,095. Owner: Dharmesh Shah. Why This Group Is Awesome.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube.