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5 Ways B2B Marketing Professionals Can Leverage Social Media

Adobe Experience Cloud Blog

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Build a rock-solid reputation.

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections.

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7 Tech Trends in Email for Marketers

Adobe Experience Cloud Blog

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In 2007, the first-generation iPhone was announced. Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%. Tailor-made content.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

History: Dropbox was founded by MIT students Drew Houston and Arash Ferdowsi in 2007 after Drew constantly forgot to bring his USB flash drive to class. By 2007, the service was launched several more countries, and as of 2020 Amazon Prime has 150 million subscribers in seventeen countries. B2B or B2C?: