B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads
B2B Lead Generation Blog
AUGUST 1, 2007
MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Sparingly.
10 things you need to know NOW about OmniChannel Marketing
grow - Practical Marketing Solutions
SEPTEMBER 2, 2014
” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. A third layer emerged around 2007 as “chat rooms” bloomed into social networks. Why is this hot now? ” 3.
5 Ways B2B Marketing Professionals Can Leverage Social Media
Modern B2B Marketing
SEPTEMBER 29, 2009
As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies. So, here are five key ways B2B marketing professionals can leverage social media. Attract leads at scale once your brand 'tips' in the social web.