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| | MODERN B2B MARKETING
SEPTEMBER 29, 2009 5 Ways B2B Marketing Professionals Can Leverage Social Media
As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies. So, here are five key ways B2B marketing professionals can leverage social media. Attract leads at scale once your brand 'tips' in the social web.
| | CUSTOMER EXPERIENCE MATRIX
JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Sparingly.
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| | CONNECT THE DOCS
MARCH 18, 2010 How to put the "Viral" in B2B Marketing Viral Campaigns?
It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube.
| | DELICIOUS B2BMARKETING
JANUARY 4, 2011 Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.
| | LOOPFUSE
FEBRUARY 10, 2009 Funded.
February 10th, 2009 by Roy Russo Since our founding in 2007 as the pioneer in marketing and sales automation, we’ve seen rapid adoption of our On-Demand (SaaS) platform across both large and small organizations. To Marketo and their overpriced Toy for Marketing Tots ™, and Eloqua, with their Techological Torture Device ™, I say, Get some coffee and try to stay awake. This entry was posted on Tuesday, February 10th, 2009 at 3:18 pm and is filed under LoopFuse. Funded. Follow us, and you will see. You can follow any responses to this entry through the RSS 2.0
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