How to put the "Viral" in B2B Marketing Viral Campaigns?
Ambal's Amusings
MARCH 18, 2010
It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. While it was about technology, it wasn’t a boring bytes and bites presentation. Marketo's Modern B2B Marketing. via Beth Harte).
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