The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. IT vendors, are you. Overcoming the fear of Value Where have all my customers gone? Social Media have an ROI? It needs to.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Customer Experience Matrix

OCTOBER 10, 2011

But unlike most vendors, Beanstalk typically builds the scoring rules for its clients rather than leaving the clients on their own. It can also combine the scoring rules with custom database queries to further refine how they trigger system activities. Beanstalk sees its marketing services as a major point of differentiation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 29, 2009

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The help functions are built with Helpstream customer support technology, which also provides a knowledge base and online community. The conditional nodes make up some of the deficit.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

DECEMBER 14, 2005

As computing infrastructure has moved towards commoditization it still needs to provide a solid infrastructure of service and performance in order for the company to achieve higher goals. These projects should seek to deliver solid service levels while lowering total cost of ownership. Not exactly.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. B2B vendors still on the fence about social media need to take the plunge.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. More than 500 ShoreTel customers have already met their UC financial decision-making requirements using the ShoreTel TCO Tool. Posted by Tom Pisello at 1:00 PM Email This BlogThis! .

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

APRIL 27, 2021

Twitter made a splash at SXSW in 2007 and began to grow rapidly. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many of those ex-business journalists moved into consulting roles or went to work writing content for vendors. YouTube got started in 2005.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Single Grain

JULY 21, 2020

SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40