| | 2007 + 2009 + Customer + Service | 246 articles |
| Page 1 of 3 | Previous | Next | | | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 9, 2009 Why Social Media Really Matters This is about direct contact with segmented groups of customers. m being arbitrary but let's date it from 1998 to 2007. In the mass media world, the relationship barely exists: customers use the product and, hopefully, like it enough to buy it again. At most they ask for service if there’s a problem. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. | | | | | | | WEBBIQUITY MARCH 31, 2010 Best Social Media Stats and Market Research of 2009 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% | CUSTOMER EXPERIENCE MATRIX JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. This author tracking is what could ultimately be expanded into tracking of individual customers. Sparingly. | JUNTA 42 JUNE 9, 2009 Five Reasons why Content Strategy comes before Social Media Get Content Get Customers is just hitting bookstores now ( you can read the news release from McGraw-Hill here ). When Newt and I first started putting the book together in late 2007, content marketing was a relatively unknown term. Are you struggling to figure out how to make it work for your customers? Developing a content marketing strategy is about understanding your customers' pain points, and then delivering multi-channel content that solves those customer challenges. Ah, but social media is all the rage. Is social media working for you? | SALES LEAD INSIGHTS NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Use a service like Return Path, directly or via your ESP. Treat prospects differently from customers. Again, customize. Yikes! Yes and yes. | | | | | | | | | -
MARKETING EDGE | FRIDAY, NOVEMBER 16, 2007 Marketing Edge Share on StumbleUpon Tags: paid bloggers This entry was posted on Friday, November 16th, 2007 at 9:48 pm and is filed under blogging , blogs , new media , social media , trust. Copeland Says: November 18th, 2007 at 9:14 am I think it’s great you’re giving food items to a food shelter for every comment! Copeland Social Media Marketing Tools at [link] Albert Maruggi Says: November 18th, 2007 at 10:45 am Yes the food shelter idea will come in handy this month; I’m bringing donations on Tuesday. link] Marketing Edge Says: March 12th, 2009 at 9:51 pm [.] MORE >> -
FEARLESS COMPETITOR | THURSDAY, JUNE 25, 2009 The state of lead generation today with Jim Dickie of CSO Insights Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, but 86% of companies are raising quotas in 2009. Marketing leaders told CSO Insights their top priority was New Customer Acquisition. The next question CSO Insights asked is “How well is Marketing equipped to do new customer acquisition?. Only 35% of companies said customer data was 90% accurate or better. The Fearless Competitor asked Jim about customer buying processes and matching content. Get answers to questions: Who are our best customers? MORE >> -
LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009 We're Hiring: 3 Customer Support Specialists Were Hiring: 3 Customer Support Specialists September 23rd, 2009 by Roy Russo LoopFuse is looking to add 3 Customer Support Specialists to its growing ranks of happy team members. … and without me yammering on about how awesome it is to work here , I give you the blurb straight from our HR Dept… Job Description Customer Support Specialist Summary : Provides technical assistance and training to customers by performing the following duties and responsibilities: Provide client support and technical issue resolution via E-Mail, and phone. Play hard. MORE >> - Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. Rather, it allows users to email provider VerticalResponse or a different service of their choice. Even here, selections can only be based on a handful of tracked Web behaviors and whatever custom tags the user has set up in Web forms. Active Conversion is offered as a service with prices based primarily on Web traffic. The system was released in 2007 and is currently installed on nearly 200 Web sites, spread among a smaller number of clients. MORE >> -
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 4, 2009 Six Steps to a Successful Small Business Content Marketing Strategy In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Here are the six steps that can put you on the path to an effective content marketing strategy: Precisely define your ideal customer and develop an in-depth understanding of the problems they face and the solutions they seek. If not, begin by adding whatever product and service content is missing. MORE >>
- B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People B2B LEAD GENERATION BLOG | MONDAY, MAY 21, 2007
- B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 13, 2007
- Beanstalk Data Adds Service to the Marketing Automation Recipe CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011
- LoopFuse Offers No-Frills Demand Generation CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 29, 2009
- ClickLaunch: The Content Marketing PlayBook CONNECT THE DOCS | MONDAY, OCTOBER 12, 2009
- Anatomy of a failed SEO initiative WONDERING OUT LOUD | WEDNESDAY, SEPTEMBER 9, 2009
- Want to Build Trust? Want to be a Market Leader? Be a Thought Leader ILLUMINATING THE FUTURE | MONDAY, DECEMBER 21, 2009
- Why Free? Why Now? LOOPFUSE | WEDNESDAY, JUNE 30, 2010
- Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
- Analyzing the Impact of Multichannel Marketing: A Case Study Told. E-STORM | TUESDAY, SEPTEMBER 29, 2009
- B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007
- Top 10 Resources for Multichannel (aka Cross Channel) Analytics. E-STORM | MONDAY, DECEMBER 7, 2009
- B2B Lead Generation Blog: On giving away ideas B2B LEAD GENERATION BLOG | WEDNESDAY, FEBRUARY 28, 2007
- B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use B2B LEAD GENERATION BLOG | FRIDAY, AUGUST 17, 2007
- Should You Really Quit Your Day Job in a Down Economy? FEARLESS COMPETITOR | SATURDAY, OCTOBER 8, 2011
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- 2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years JUNTA 42 | MONDAY, AUGUST 17, 2009
- Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse. LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
- Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- Can I Twitter us to the top? Making use of popular social media tools to reach new business CONFLUENT FORMS | MONDAY, JANUARY 12, 2009
- Seven Requirements for any Social Media Initiative (or Seven. E-STORM | WEDNESDAY, DECEMBER 2, 2009
- Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie. LOOPFUSE | FRIDAY, MARCH 26, 2010
- Why are America’s fastest-growing companies killing their blogs? GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 29, 2012
- Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e. E-STORM | FRIDAY, FEBRUARY 25, 2011
- Top 10 Resources – Search Engine Marketing E-STORM | THURSDAY, DECEMBER 10, 2009
- Top 10 Resources – Social Media Strategy & Marketing E-STORM | WEDNESDAY, DECEMBER 9, 2009
- Tom Pisello: The ROI Guy: Demand Generation In the Face of. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- The Value in Free Marketing Automation LOOPFUSE | TUESDAY, JULY 6, 2010
- Strategic Guy: Three Phases of Social Media Maturation DELICIOUS B2BMARKETING | THURSDAY, JULY 9, 2009
- Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- B2B Lead Generation Blog: Using thought leader content as a lead generation tool B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 8, 2005
- B2B Lead Generation Blog: Where do Your Email Newsletters go? B2B LEAD GENERATION BLOG | WEDNESDAY, DECEMBER 6, 2006
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY | MONDAY, JANUARY 17, 2011
- Alinean Adds Six New B2B Customers TOM PISELLO | TUESDAY, AUGUST 24, 2010
- Does Your Company Inspire Trust? How Online Communities Can Help! LEADER NETWORKS | WEDNESDAY, FEBRUARY 1, 2012
- Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- Webinar: Launching your first email campaign and viewing analytics LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Who is following your digital footprints? LOOPFUSE | THURSDAY, JULY 29, 2010
- The Ultimate List: 24 of the World’s Largest Social Networks HUBSPOT | TUESDAY, JUNE 7, 2011
- Insights from Eloqua's IPO Registration Statement CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 29, 2011
- B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in. B2BBLOGGERS | THURSDAY, JUNE 10, 2010
- The 4 Cs of Akin Arikan's “Multichannel Marketing” | e-storm. E-STORM | TUESDAY, MARCH 16, 2010
- Companies Dedicate 2x More to Marketing Than IT TOM PISELLO | TUESDAY, JUNE 22, 2010
- e-storm Makes the Inc. 5000 List for Third Consecutive Year E-STORM | WEDNESDAY, AUGUST 25, 2010
- Seeing ROI in the Cloud? TOM PISELLO | THURSDAY, DECEMBER 9, 2010
- e-storm international ranks #24 on Fortune's & ICIC Inner City 100. E-STORM | FRIDAY, MAY 13, 2011
- How to put the "Viral" in B2B Marketing Viral Campaigns? CONNECT THE DOCS | THURSDAY, MARCH 18, 2010
- Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing JUNTA 42 | THURSDAY, SEPTEMBER 3, 2009
- Are You Falling Behind in the Social Commerce Economy? | e-storm. E-STORM | THURSDAY, MAY 12, 2011
- Is It Time To Stop With The Social Networking “Addiction” label. B2BBLOGGERS | FRIDAY, JULY 2, 2010
- Blogs are Becoming the New Front Door for Prospects: Is Yours Open? DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- Tom Pisello: The ROI Guy: How to Break Free of the Pack. TOM PISELLO | WEDNESDAY, JULY 7, 2010
- Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social. TOM PISELLO | FRIDAY, AUGUST 20, 2010
- Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to. TOM PISELLO | FRIDAY, SEPTEMBER 10, 2010
- Navigating the 2011 Display Advertising Landscape | e-storm. E-STORM | TUESDAY, DECEMBER 21, 2010
- The Secret to Skyrocketing Sales by Turning Content into An Asset CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 7, 2012
- 5 Golden Rules for a Successful Location Based Marketing Campaign HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
- Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement. TOM PISELLO | SUNDAY, AUGUST 15, 2010
- Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate. TOM PISELLO | THURSDAY, DECEMBER 23, 2010
- Forrester: Understand and Drive Outcomes for Sales & Marketing Success TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
- Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag. TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010
- Winning the Social Media Popularity Contest TOM PISELLO | THURSDAY, DECEMBER 9, 2010
- 2010 B2B Marketing Budgets and Mix Trends Research DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT. TOM PISELLO | THURSDAY, OCTOBER 7, 2010
- Yahoo! will cease to exist by July 2012 [Insert purple exclamation. E-STORM | THURSDAY, JULY 22, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing TOM PISELLO | MONDAY, NOVEMBER 29, 2010
- It's Official - e-Storm is having a party E-STORM | MONDAY, APRIL 14, 2008
- Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 4, 2011
- The Unappreciated Power of Ad Networks E-STORM | FRIDAY, APRIL 30, 2010
- Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm. E-STORM | MONDAY, MARCH 28, 2011
- Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if. TOM PISELLO | TUESDAY, SEPTEMBER 28, 2010
- We're on a roll! e-storm named one of 2010's Top B2B Agencies E-STORM | THURSDAY, MARCH 18, 2010
- Tom Pisello: The ROI Guy: The End of Marketing as We Know It. TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
- Tailwinds for Marketing Automation Software - Insight from CRM. TOM PISELLO | FRIDAY, OCTOBER 22, 2010
- Staffing of Social Media – A Few Tips | e-storm International E-STORM | WEDNESDAY, DECEMBER 10, 2008
- Google +1, But Who's Counting…And Who Cares? | e-storm International E-STORM | WEDNESDAY, APRIL 13, 2011
- The Cyber Ask: Take Your End-of-Year Giving to the Next Level | e. E-STORM | FRIDAY, DECEMBER 3, 2010
- Marketing Budgets on The Rise. Sign of Economic Recovery, or Head. TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
- Google +1, But Who's Counting…And Who Cares? E-STORM | WEDNESDAY, APRIL 13, 2011
- SaaS Solutions Becoming the Standard for Marketing Solutions TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
- Technologies are no longer the great disruptors; the consumer is. E-STORM | TUESDAY, MARCH 8, 2011
- Is emotion measuring technology getting too personal? New ways. E-STORM | MONDAY, APRIL 11, 2011
- Facebook TV: Seizing its Cut of Video Viewing Bounty | e-storm. E-STORM | MONDAY, MARCH 21, 2011
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- Blog Marketing Tactics - 10 Tested, Proven Ideas DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 11, 2011
- e-storm Selects Marin Software to Expand Efforts for Paid Search. E-STORM | THURSDAY, SEPTEMBER 9, 2010
- Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for. TOM PISELLO | THURSDAY, AUGUST 5, 2010
- We've made the Inc. 5000 list for the third year straight! E-STORM | WEDNESDAY, AUGUST 25, 2010
| |