markempa

MAY 18, 2007

Encourage sales people to follow-up on leads and hold them accountable, while still treating them like customers…ask them what they need. Share details about upcoming, events, articles, and press coverage. Mutually share new insights gained from customer feedback. Don’t generate more leads if they are focused on closing deals.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

OCTOBER 18, 2018

1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., 2007: Print on-demand gains traction. 2009: Self-published titles surge to double the amount of traditionally published titles. Here are a few reputable self-publishing service companies: Mill City Press.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Ambal's Amusings

MARCH 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 3 consulting inquiries. 3 speaking/workshop inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

SEPTEMBER 8, 2011

Using location based services to build a loyalty program. Point-of-purchase and location based services. What kinds of businesses should use location based services. At that point [in 2007], it was really just one of these cool things. Adopting Location Based Marketing Services. "I Go out and explore the services.

Rules 28

Rules Campaigns Work Management Marketing Management 28

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

JULY 21, 2010

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Keep it in compliance.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Optinmonster

DECEMBER 11, 2019

And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. Though Mark Zuckerberg has gotten a lot of bad press over the last couple of years, there’s no denying that he built the (overall) best social media platform for business currently available.

Social Media 97

Social Media Paid Content Media Business 97

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

JANUARY 29, 2019

Twitter saw explosive growth at the 2007 South By Southwest Interactive conference , during which more than 60,000 tweets were sent. Twitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. When you're ready, press "Tweet".

Twitter 76

Twitter Ideal Customer Profiles Webinar Metrics SMS 76

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. They provide numbers, not insights.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

NOVEMBER 1, 2010

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. Sample image from 2009 blogger quotes project 7. b2bmarketing socialmedia

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

JANUARY 4, 2011

Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Now we get new project inquiries, speaking engagements, press mentions, job inquiries and even advertising requests just about every day. Blogs: Opportunity or Waste of Time?

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

APRIL 27, 2021

They didn’t own printing presses. You no longer needed to own a printing press. Twitter made a splash at SXSW in 2007 and began to grow rapidly. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. They had no platform. Blogs: Party Like It’s 1999.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Chris Koch

NOVEMBER 20, 2009

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors. Customers (the younger ones, anyway) are adopting social media. The trade press is dying. How strong do you think the arguments are? Marketing factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100