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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. Some lists, intended for direct mail, do not include phone numbers or contacts.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

This is where the human connection is made… at the point where the company connects with its customers in a meaningful way. These are the folks that have the knowledge and experience that the market is looking for.

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B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept.

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B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

markempa

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

markempa

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Both the companies and the individuals you covet as customers. What separates your best and worst customers? Talk to your best customers – How much do you really know about your customers?