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20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Created: September 21, 2007. Created: November 12, 2007. Created: November 28, 2007.

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better time management with smart calendars

The Effective Marketer

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. c. If using MS Outlook 2007, you are lucky! This is a GREAT time saver. 6.

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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. Ive been using LinkedIn for several years because its geared more for business people. Why or why not? And if not, should you start?

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. I really don’t see this as a tough thing to solve. I think *everyone* can get to conversion on the web.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes. What does work?

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Companies don’t buy; people do. Then use additional third party list sources to fill in missing companies and contacts. Many list companies only rent a list, which means you are only allowed to use them for a specified time period, a specific number of times, or for a specific marketing campaign, such as a direct mail piece.