The ROI Guy

JULY 19, 2012

via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?” Challenge - Leveraging this content, Alinean’s tools challenge the buyer to justify · “Why Change?” via quantifying the Cost of Doing Nothing, · “Why Now?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Empowering sales with executive assessment tools so that they can interactively, in a value-add workshop, diagnose prospect’s issues more thoroughly and completely, benchmark the issues versus peers and leaders to set priorities and create urgency, and provide a roadmap of potential recommendations.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Bannerflow

MARCH 4, 2021

Sticking with Xbox, the ad campaign for Halo 3 in 2007 was a defining moment for gaming advertising. It set a new benchmark for game advertising. Instead of trying to compete with Microsoft’s big budget productions and lavish thrills, Sony took a new tack in 2009. It changed everything for video game trailers and advertising.

Advertisements 97

Advertisements Advertising Campaigns Best Practices 97

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

ClickZ

DECEMBER 31, 2022

Utilizing both Fospha benchmarks and publicly available data, we have compiled an index of the top 30 US DTC brands that demonstrated exceptional performance during the fourth quarter of last year. Alo Yoga Alo Yoga was established in Los Angeles in 2007 with the aim of promoting the positive practice of yoga globally.

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

The Customer

AUGUST 30, 2019

Businesses have a habit of thinking about the way they compare in their industry, but they need to benchmark against things like Amazon Prime,” says Katherine Kelly, senior director of product marketing at the customer support software company Zendesk.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Hubspot

JUNE 5, 2014

Redesigning it doesn''t happen on a whim after a few mojitos: It''s carefully planned, benchmarked, and analyzed so we can understand what kind of impact the redesign will have on our business. 2009: The Year of the Software. Now, here at HubSpot, it''s a different story. That''s us trying our hand at audience segmentation.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Convince & Convert

JULY 8, 2010

October 2007. March 2009. October 2009. Seth Godin predicted that RSS would kill email. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” Take that Team Edward!

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

The ROI Guy

AUGUST 4, 2010

These tools can include interactive white papers, executive self-assessments, benchmarking comparisons, ROI calculators and TCO comparisons. Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40