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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns. The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. But these are awkward solutions.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

The system was originally developed for its own use by outsourced appointment generation vendor LeadJen. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Automated synchronization is available for Salesforce.com using their standard APIs. Summary: Jesubi is designed to make sales prospecting as efficient as possible. It shows how specialized software can be much better at one function than general purpose systems. The latest stop on my little tour of not-really-demand-generation systems is Jesubi.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

The other point that was interesting was that all this data was out there — the fact that Twitter and Facebook had an API and all of these other services had an API was pretty cool to me.”. Then in 2007, I had the jaw surgery. In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  The genesis of Klout circa 2008. million.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). You can follow any responses to this entry through the RSS 2.0