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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

John Bauer In considering baby steps to leverage social sign on and speaking from an IT security/traditional single sign on perspective, it might be helpful to consider social sign on as a "step" in the user authentication process. Plus, building in some checks to the login process should further help keep personal information in sync. "We

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What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

If the customer needed help with the purchase process, how well and fast was assistance delivered? Customer experience management is defined as the overall process of designing, allocating resources and tracking the goal of delivering good customer experiences, such that it meets their business goals.