Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. This is characterized by use of search engines to drive traffic to Web sites. I’m being arbitrary but let's date it from 1998 to 2007. 4. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Date it from 1985 to 1997. 3.
getting stuff done with ms outlook
The Effective Marketer
FEBRUARY 25, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Jason Falls says: August 29, 2007 at 10:46 am Wow! Jason Billingsley says: August 29, 2007 at 12:06 pm This is a great topic Lee. Please don’t. Kudos! Get it?
SalesFusion Combines Online and Offline Marketing with CRM
Customer Experience Matrix
OCTOBER 22, 2009
Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns. SalesFusion promises a more flexible, visual campaign builder and dynamic content generation for delivery early next year. But these are awkward solutions.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Or that 73% of U.S. And 73% of U.S.
7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
OCTOBER 7, 2013
Chief Almir of the Sururi tribe in the Brazilian Amazon started using Google Earth in 2007 as a way to protect the rain forest and preserve his people’s way of living in harmony. In 2009, the tribe started using mobile phones and an Open Data Kit to record instances of illegal deforestation and logging in their territory on Google Earth. and U.K. Google Apps in Action. nonprofit
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% in the latter half of 2010. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. last year (2009). search volume rose 16% from 2009 to 2010. And much more. Adam T.