Smashmouth Marketing

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. I think not.

Lead Gen 100
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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect. initially was a technology first approach to selling as presented at the inaugural event in November 2007 – it sounded a lot like the old SFA promises from 1997. Joe: Sales 2.0

Trends 100
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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect. initially was a technology first approach to selling as presented at the inaugural event in November 2007 – it sounded a lot like the old SFA promises from 1997. Joe: Sales 2.0

Trends 100
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Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"

Smashmouth Marketing

Nigel: For the first year 2006-2007 I was just talking to myself. The biggest change has come in 2009. Mike: Having coined the phrase "Sales 2.0", and speaking at the Sales 2.0 Conference events, what changes have you seen in the past 2 years since all the "movement" started gaining momentum? can have for them.

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Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"

Smashmouth Marketing

Nigel: For the first year 2006-2007 I was just talking to myself. The biggest change has come in 2009. Mike: Having coined the phrase "Sales 2.0", and speaking at the Sales 2.0 Conference events, what changes have you seen in the past 2 years since all the "movement" started gaining momentum? can have for them.