Is Anyone Left to Click Your Ad?
Digital B2B Marketing
MAY 3, 2011
In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Who is Clicking Your Ad? These results are from ComScore research. If your marketing plan is dependent on a click, your audience is getting smaller.
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