Customer Experience Matrix

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

Eloqua 120
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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% That makes it a bit harder to use Aberdeen data to justify a marketing automation investment. But lots of people do anyway.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. There were just five earlier deployments, including one for 1990, which is almost surely an error.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. CRM is currently included at no extra cost, although the vendor plans to start charging around $10 per user per month when the enhanced version is released. SalesFusion is now expanding its direct sales efforts.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. I did publish a real review in July 2009.] (To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Just kidding.or

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LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

million in 2007 and, presumably, has since spent it all. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. These must have been substantial, since the company raised $15.6 Still, I think the fundamental problem was a lack of customers.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. But I'd still say that difference is significant, particularly in the expectations it sets for clients and in the likelihood of long-term client success. Anyway, back to BeanStalk.