Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Conversica

DECEMBER 20, 2022

This is a strategy many businesses take, hoping to maintain stock prices by adjusting costs in anticipation of lower revenues. While that’s not the most chipper note, Conversica is in a slightly different position. Our company was founded in 2007 and our product launched in 2009.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Of course, pricing could change under the new ownership.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. He was inducted into the CRM Hall of Fame in 2007. How to create a culture that puts customers first. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

WebMarketCentral

NOVEMBER 3, 2008

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

SEO 20

SEO Best Practices Enterprise Management PageRank 20

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Clients expect you to have expertise in the software products they've chosen. I have hundreds of stories like this. 9 Reasons Your Retainers Aren't Bigger. 1) Your Own Marketing Sucks. Not process.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Good stuff man. The rules of marketing have changed.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40