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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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MarTech’s event marketing experts to follow

Martech

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. It’s a constantly changing field, with ever evolving technologies.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. » Technology PR Sessions at 2008 PRSA Conference. New forms of digital marketing. Green marketing and sustainability.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

How Internet marketing is like a ruptured disc. 10 Ways Internet Marketing Is Like a Ruptured Disc by Conversation Marketing. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. The Freakiest Ads of 2008, Final 4 by AdFreak.

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10 rules for successful metaverse marketing

Martech

Get the daily newsletter digital marketers rely on. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Ten rules of the road for metaverse marketing. A recent Fast Company article discusses this concept and highlights OpenSim or OpenSimulator, an open-sourced network of virtual worlds created in 2007. .

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The real and complete history of social media marketing

illumin

The birth of paid social With the rise of social media came the birth of social media marketing. In 2007 to 2008 Twitter also introduced Promoted Tweets. This has given marketers new tools to reach the almost 4.8 Social media marketing today Social media is continuing to evolve and with it, social media marketing.

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Uncommon Thinking for B2B Authors

B2B Digital Marketer

How can you do B2B marketing differently? Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before. One such way of doing non-traditional marketing is through book publishing. 20:32 – The hard part of authorship – marketing and promoting your book.

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