Customer Experience Matrix
APRIL 28, 2009
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008.
Customer Experience Matrix
SEPTEMBER 1, 2010
A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch.
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Customer Experience Matrix
AUGUST 29, 2011
Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. In the absence of real information, I’ll just blindly speculate. As I mentioned earlier, it runs at a loss but has varied greatly over time: from recovering 91% in 2007 to just 51% in 2010.
Customer Experience Matrix
FEBRUARY 4, 2009
See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. Just kidding.or OfficeAutoPilot : this is the current incarnation of what used to be Moonray.
Customer Experience Matrix
JULY 16, 2009
Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005).
Customer Experience Matrix
SEPTEMBER 9, 2009
This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. I’m being arbitrary but let's date it from 1998 to 2007. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge.
Customer Experience Matrix
NOVEMBER 20, 2012
Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Foundation integrates the information it gathers and passes it to IO through a Web services interface. billion since 2000.
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