2007, 2008, Facebook, Forrester and Trade Show

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

MARCH 24, 2010

Cutting back on trade shows, reducing ad spend, etc.) Damico Marketing Communications on Facebook What Im Doing. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. After all, social media is really not just a marketing activity.

Social Media

Social Media Paid Search Agency Copywriting B2B Thought Leadership

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

B2B Marketing Zone

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

2010 B2B Marketing Budgets and Mix Trends Research

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