Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
QuanticMind
MAY 25, 2023
So far, they’ve stuck together and shown more unity than back in 2007-2008. In this space, you can move dollars from a display campaign to a video campaign with three clicks of a button. With the Screen Actor’s Guild and the Directors Guild preparing to negotiate their contracts as well, we don't know what's going to happen.
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