2007 2008 CRM Marketing Automation Salesforce.com 
Customer Experience Matrix
FEBRUARY 4, 2009
See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. (To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't.
Online Marketing Institute
NOVEMBER 4, 2010
As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management.
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