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The Entrepreneur Interview Series #13: Aric Bandy, Agosto

Webbiquity

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Aric Bandy: In 2007, I was consulting with 2 nd Wind Exercise, a $100M exercise retailer with 105 locations.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Serving relevant messages in consumers’ purchase-intent micro-moments across all channels is the necessity of time. In summary.

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How the new tax bill exacerbates millennials’ frustration with “brand capitalism”

Biznology

Millennials don’t think so, especially after the 2008 recession. The 2008 recession exacerbated this view. The Economist reported that the top 1% of households in the world now own more than half of all global wealth, but the millennials have amassed 46% less wealth by 2017 compared to 2007.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

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Buzz Marketing for Technology

I really like the relevance of keyword searches on Social Bookmarking sites. If I see an relevant entry Ill either read it right away or file it on del.icio.us If I see an relevant entry Ill either read it right away or file it on del.icio.us on 11/08/2007 08:15:00 PM. November 13, 2007 6:43 PM. ▼ 2008.

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