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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Serving relevant messages in consumers’ purchase-intent micro-moments across all channels is the necessity of time. In summary.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

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PLE

Buzz Marketing for Technology

I really like the relevance of keyword searches on Social Bookmarking sites. If I see an relevant entry Ill either read it right away or file it on del.icio.us If I see an relevant entry Ill either read it right away or file it on del.icio.us on 11/08/2007 08:15:00 PM. November 13, 2007 6:43 PM. ▼ 2008.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

Content Management (2). April 2008. March 2008. February 2008. January 2008. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. DeepaMadhu Says: November 8th, 2007 at 12:45 am.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.