Remove 2007 Remove 2008 Remove Content Remove Narrowcasting Remove Relevance
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Why Social Media Really Matters

Customer Experience Matrix

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. I’m being arbitrary but let's date it from 1998 to 2007. Date it from 1985 to 1997.