The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. You also talk a lot about the value of "buzz" worthy marketing campaigns. How do you think buzz marketing and innovation tie together? Buzz marketing and buzz worthy campaigns don't necessarily need to be innovative. It's the old answer: it depends. MORE >>

neha " learned about twitter very early because I worked at Google when the Blogger guys did. during the first few years it had that select-community feel -- like Orkut when Google first launched it, or FriendFeed. Evan's high-profile and Om's endorsement must have been a big help in building that sort of buzz. In March 2007 Twitter won the top award at South-by-Southwest, and that was when the service really started getting attention. wanted to see how that was reflected in user growth, so I looked at how a few cities changed between December 2006 and March 2007. MORE >>

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found. Bookmark the permalink. MORE >>

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Brittany Brouse reports that “43% of employees at the largest companies in the US (think Gap, Microsoft and Google) report using LinkedIn for professional reasons. Does Google Instant Generate Query Shares? MORE >>

of all searches in 2007 to 20.4% Predicting the Present with Google Trends by Google Research Blog. How Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series. Which segments generate the most social media buzz? Google alone has a 63.7 Of all business-to-business media categories, online revenue showed the strongest growth in 2008, increasing by 15.1%, while rising at a compound annual growth rate of 26.8% from 2006 to 2008. in 2008 versus 2007. to 14.9% MORE >>