ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox allows brands to automate this process and at scale. This is where Jivox comes into play. Customer journey optimization.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Conversica

DECEMBER 20, 2022

Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? 2023 Predictions. By Jim Kaskade. My prediction is not based on my own crystal ball.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Segmentation comes into play with the customer data platforms (CDPs) and advanced analytical tools. We’re dealing with a lot of uncertainty right now.

Enterprise Management 109

Enterprise Management Work Management Paid Search Agency Marketing Management 109

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This was second only to downloading product data sheets. Copyright © 2010 Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools. Then, as marketing automation became popular, generating qualified sales leads became the norm.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69