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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media. Cutting back on trade shows, reducing ad spend, etc.) Additionally, they’re involving new players instead of relying solely on the marketing department.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Resources Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He called it “The Gobbledygook Manifesto.”

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. Resources This was second only to downloading product data sheets. of Tiecas, Inc.

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American Business Media - Research & Marketing

Online Marketing Institute

About Us Staff Gordon T Hughes II Nick Ferrari Mark Rothman Board of Directors Contact Us Member Directory News Business Media Matters BMM Archive BMM Sign-up E-News E-News Archive E-News Sign-up Face-To-Face Report FtoF Archive Global Industry Insights Inside the Beltway Press Releases Press Releases Archives ABM Headlines/Member News Careers Find (..)

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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Note: If you want to learn more about how we organize website redesigns, check out our new, hands-on resource: The Ultimate Workbook for Redesigning Your Website.). 2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable.

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