Top 10 Clichés to Avoid in B2B Marketing Content
Industrial Marketing Today
MAY 18, 2010
He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He called it “The Gobbledygook Manifesto.”
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