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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising).

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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. I did publish a real review in July 2009.] Just kidding.or They focus on email nurturing campaigns and marketing measurement.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

And all I mean by "direct-to-consumer" is that marketers aren''t appealing to doctors or health care organizations with their marketing messages: They''re targeting people/patients directly. Luckily, our free press came to the rescue. 2007: Spending Check. 2009: FDA 2.0. 1905: The Great American Fraud.

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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Note: If you want to learn more about how we organize website redesigns, check out our new, hands-on resource: The Ultimate Workbook for Redesigning Your Website.). 2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable.

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Our customer – HealthCorp Solutions – has maintained a Tuesday / Thursday Schedule for several months now and has been able to track organic traffic spikes from search engines on a predictable time delay. One thing I believe that organization has to do along with your tips is promote their blog any way that they can.

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Blog Marketing Tactics - 10 Tested, Proven Ideas

Online Marketing Institute

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.

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