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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. During the first three quarters of 2007, VCs poured $2.6

Paper 12

Open Research: A Framework for Social Analytics

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After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

American Business Media - Research & Marketing

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focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Marketing Edge

Marketing Edge

Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. Share on StumbleUpon Tags: Brightcove , Dan Rayburn , Proclaim , Seesmic , Streaming Media This entry was posted on Monday, December 17th, 2007 at 9:18 am and is filed under new media , video. Jonathan Trenn Says: December 20th, 2007 at 7:45 am Thanks for pointing out ooVoo here.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% in the latter half of 2010. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).

Stats 90

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day.

17 Compelling and Highly Usable B2B Marketing Statistics

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One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

B2C 11

2010 B2B Marketing Budgets and Mix Trends Research

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Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Cutting back on trade shows, reducing ad spend, etc.) Posting tweet.

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% compared to 2008. growth “snapback&# is significant, the average large tech vendor’s operating budget is still below 2008 spending levels.

The IT Innovation Dilemma Grows

Tom Pisello

In the results, a survey of more than 2,600 global IT leaders by recruitment specialist Harvey Nash, the effect of the great recession on CIO decision-making “appears to be receding, with 74% citing cost saving as a key issue during 2009, down from 84% a year previously.&# Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.

Tom Pisello

percent increase that the research firm had originally predicted earlier in the year, but still better than the challenges faced in 2009, when worldwide IT spending totaled $2.3 percent decline from 2008. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

How does Time affect Marketing Accountability?

Modern B2B Marketing

CMO Council: Marketing Outlook 2008.). In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). Where is the disconnect? Lenskold Group/MarketSphere Marketing ROI and Measurements Study.).

Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Interesting post, Tom. Latest Research.