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The State of the Blogosphere 2010

delicious b2bmarketing

Technorati reports that most bloggers classify themselves as hobbyists. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. Today, 100 million Tweets flew across Twitter.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Statistics include: • 16.5%