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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch. Statistics include: • 16.5%

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Phase 0 (2006-2007): Building Our Opt-In Email List. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. This didn''t seem so strange at first because of how we classified people as leads. November 2008 was a blowout lead gen month. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats.

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The State of the Blogosphere 2010

Online Marketing Institute

But, as you can see, the appeal of automation sways many. Technorati reports that most bloggers classify themselves as hobbyists. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Please, disconnect auto syndication. tend to do so on their own.

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