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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. Follow any comments here with the RSS feed for this post.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Why do we need prices on B2B websites?

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American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

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Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries

Hubspot

A few weeks ago, Burger King propositioned McDonald's in an effort to press pause on what it called the "burger wars" and support the International Day of Peace on September 21. The Joy of Pepsi (2007). Back in 2008, the competition between these two soup companies was just heating up. Source: Coloribus. Pepsi Halloween (2013).

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

Now -- to be sure -- this is a heavily debated subject, especially when we hone in on direct-to-consumer pharmaceutical marketing (which will be the main focus of this article). That''s not for me (or this article) to say. Luckily, our free press came to the rescue. 1905: The Great American Fraud. 2005: Paging Dr.

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How a Senator Uses Social Media

Hubspot

While the Senator’s legislative agenda for the 2009-2010 session focuses on promoting reform and recovery throughout the state , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. What Social Media channels do you currently use and how long have you been on them?