Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. This is characterized by use of search engines to drive traffic to Web sites. I’m being arbitrary but let's date it from 1998 to 2007. 4. This is use of social media to connect with consumers. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Today it is represented primarily by television.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Jason Falls says: August 29, 2007 at 10:46 am Wow! Jason Billingsley says: August 29, 2007 at 12:06 pm This is a great topic Lee. Please don’t. Kudos! Get it?
Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
SEPTEMBER 16, 2009
hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." 15 MORE Images You Won't Believe Aren't Photoshopped by Cracked.com Joe Russo presents an amazing collection of unlikely but real images: giant bunnies, phallic icebergs, unfortunate translation errors, a trailer house skyscraper and more.
Smart Marketing: Search engine marketing tip - Read Search Marketing Standard
MARCH 12, 2007
How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave. Paste into your feed reader of choice.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% qualifying as outstanding.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% in the latter half of 2010. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).