The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
Hubspot
DECEMBER 16, 2014
Phase 0 (2006-2007): Building Our Opt-In Email List. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. This didn''t seem so strange at first because of how we classified people as leads. November 2008 was a blowout lead gen month. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats.
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