Writing on the Web

MARCH 6, 2013

I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. That’s a term we’re going to be hearing a lot about.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 5, 2011

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? That’s what researchers wanted to find out.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Good stories are what make a blog interesting and fun to read.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 11, 2011

In 2007, $12 billion. Approximately 85% of the time our brains are on autopilot. But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 billion in US alone. That doesn’t include marketing, advertising, etc.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. Here’s what Loehr says: “Our stories may or may not conform to the real world.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? That’s what researchers wanted to find out.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

In 2007, $12 billion. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. 85% of the time our brains are on autopilot. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100