ViewPoint

AUGUST 11, 2015

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). The discussion has not been about the need to measure, but on how to go about it, and will anybody do it.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 15, 2012

iii Obermayer, James, Managing Sales Leads, Turn Cold Prospects into Hot Customers, Thomson South-Western, 2007, pages 9, 10-14, 26. Next month: Predicting the sales results from a group of inquiries. i Obermayer, James, Sales and Marketing 365, Racom Communications, 2004, page 17 Number 12. ii Called the Rule of 45.

Telemarketing 120

Telemarketing Sales Qualified Leads Blogger Marketing Management 120

ViewPoint

JANUARY 15, 2013

Global healthcare software and services company—since 2007. One of the world’s largest software companies—since 2002. D&B —since 2003. Large medical device manufacturer—since 2005. Large call center and security software company—since 2009. Large, strategic waste services company—since 2010.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

ViewPoint

JUNE 19, 2012

i Obermayer, James, Managing Sales Leads, Turn Cold Prospects into Hot Customers, Thomson South-Western, 2007, pages 9, 10-14, 26. And the only variable is follow-up. If you’re smart you can solve this problem.

Blogger 120

Blogger Cost Sales Leads Consulting 120

ViewPoint

FEBRUARY 14, 2012

Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. The concept of getting sales and marketing to work more closely together isn’t new.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120