Paul Gillin

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I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out.

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The Most Fun Class Ever

Paul Gillin

Watch him stuff Tony Romo on the 1-yard-line in the 2007 playoffs. I got to spend some time with Jordan Babineaux , who played nine years for the Seahawks and Titans and who earned the nickname “Big Play Babs.” Nicest guy you’ll ever meet. He’s in the video production business now.

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Unfair Rap on Gates

Paul Gillin

Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. When you have so little space to say something, you have to focus and minimize waste. Length limits are a great way to improve your writing.

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Attack of the Customers Press Release

Paul Gillin

He was inducted into the CRM Hall of Fame in 2007. At the time of its sale to Oracle in 2011, it had more than 2,000 large customers, 1,100 employees and $225 million in annual revenue. Among his awards are Ernst & Young’s Pacific Northwest Entrepreneur of the Year and the Leader Award from CRM magazine. Contact information: Paul Gillin.

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The Changing Rules of B2B Marketing

Paul Gillin

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.

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How to Calculate Social Marketing ROI

Paul Gillin

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Profit margin. Net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance.

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