Misconceptions About B2B Buyer Personas
Marketing Interactions
JUNE 27, 2021
I’ve been building B2B buyer personas since 2007 for my clients. In other words, they are profile templates (fakes) masquerading as personas. Well Built B2B Buyer Personas Provide Answers to Marketing Challenges. It’s an involved process that begins with talking to people. Lots of talking—mostly listening—goes into persona development.
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