Biznology

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Time to consider job crafting

Biznology

A 2007 paper titled “What Is Job Crafting and Why Does It Matter?” Today I want to talk about job crafting and how it can be used to improve your working conditions and perhaps move your job in the right direction and help your career. This idea is not entirely new.

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The secret to Mastodon’s success is mastering the hyperlocal

Biznology

If Twitter hadn’t been adopted by everyone and their brother, I don’t know if Twitter would have become my jam and it might never have gotten off the ground (I mean, Facebook was already open for business and powerfully-popular in 2007, if I remember right). I was born on Twitter on 6 January 2007. It was a ghost town.

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Preserving the “Face of the Brand”: Burt’s Bees and Ben & Jerry’s

Biznology

Two classic examples are Burt Shavitz for Burt’s Bees, acquired by Clorox in 2007, and Ben Cohen and Jerry Greenfield for Ben & Jerry’s, purchased by Unilever in 2000. Clorox later bought it in 2007 for almost $1 billion. With his partner, Roxanne Quimby, they started Burt’s Bees, a personal care product company, in 1984.

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How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

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11 inspiring case studies of digital transformation

Biznology

in 2014, an increase of 15% since 2007. Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications. LEGO achieved an EBITDA margin of 37.1%

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What have you learned from Mobilegeddon?

Biznology

2007: Social media is an important kind of content. When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. If you have stepped up the quality of your paid search content, you’ve suffered in higher fees and lower traffic.

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What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005. Almost nobody had heard of the term back then.